Adopt an olive tree and visit Tuscany at low price!



Adopt an olive tree and visit Tuscany at low price!


The traditional agricultural territory is an environmental asset, a cultural resource: as a result of this belief, Guide in Toscana & Azienda Agricola Merlini started to promote this new project ADOTTA UN OLIVO – ADOPT AN OLIVE TREE.

“Adopt an olive tree” purpose is the preservation of Tuscan landscape, forged through the centuries by man’s work

“Adopt an olive tree” wants to give support to those small businesses that are the heart of Italian agriculture: with your help small companies like Azienda Agricola Merlini will be able to survive and continue their essential work handed down since centuries  in order to preserve our precious heritage: a natural jewel, a treasure of knowledge that belongs to us all!!

“Adopt an olive tree” is also an original gift idea for those who love nature, culture and flavours of Tuscany: give someone you love the opportunity to take care of a Tuscan olive tree!

The aim of Guide in Toscana is to promote a sustainable tourism, connected with giving value to the excellence of what we love to define as “the best part” of Tuscany: our hamlets, castles, parish churches, abbeys far from the mass tourism’s frantic pace and unbridled consumerism, and its sensational and distorted aspect.

These are true and real territorial excellences that after so many centuries keep on miraculously living in a symbiosis with a worldwide unique agrarian landscape. The Tuscan territory has been shaped throughout the centuries thanks to the intelligence of its makers and inhabitants: the creators of “an agricultural economy faithful to the forms of its landscape, able to make the most of every inch of land, turning farming and agriculture into a form of art and culture” (P.Gennai, introduction to “Quando il paesaggio si fa museo“, San Gimignano, 2013).
The history of important cities such as Florence or Siena cannot be fully understood without a thorough and detailed analysis of their landscape: their grandeur is due to the constant attention to their land and communities.

“ADOPT AN OLIVE TREE” is organized in partnership with Azienda Agricola Merlini – Certaldo (Florence)


Adopt an olive trees – Special Offers


Want to give an even greater contribution to the preservation of Tuscan landscape?

Join right now the adoption’s campaign promoted by AziendaAgricola Merlini and and enjoy the best extra virgin olive oil of Tuscany!

Adotta un olivo - Olio Extravergine di Oliva Merlini

Adotta un olivo – Olio Extravergine di Oliva Merlini