We are Authorized Tour Guides, licensed to work in the entire territory of the provinces of Florence, Pisa and Siena.

Our preparation and knowledge of the places where we live and work provide an indispensable support for anyone—individuals, groups of friends, students—seeking direct contact with the history, art, culture, flavors, and traditions of the tuscan civilization.

OUR MISSION – the aim of Guide in Toscana is to promote a sustainable tourism, connected with giving value to the excellence of what we love to define as “the best part” of Tuscany: our hamlets, castles, parish churches, abbeys far from the mass tourism’s frantic pace and unbridled consumerism, and its sensational and distorted aspect.

These are true and real territorial excellences that after so many centuries keep on miraculously living in a symbiosis with a worldwide unique agrarian landscape. The Tuscan territory has been shaped throughout the centuries thanks to the intelligence of its makers and inhabitants: the creators of “an agricultural economy faithful to the forms of its landscape, able to make the most of every inch of land, turning farming and agriculture into a form of art and culture” (P.Gennai, introduction to “Quando il paesaggio si fa museo“, San Gimignano, 2013).

The history of important cities such as Florence or Siena cannot be fully understood without a thorough and detailed analysis of their landscape: their grandeur is due to the constant attention to their land and communities.

The traditional agricultural territory is an environmental asset, a cultural resource: as a result of this belief, Guide in Toscana & Azienda Agricola Merlini started to promote this new project ADOTTA UN OLIVO – ADOPT AN OLIVE TREE.

Upon request, we organize guided tours of the leading art centers in the provinces of Siena Pisa and Florence, and we can map out personalized itineraries to suit the interests and needs of the individual client.

Guide in Toscana offers private guided tours tailored to satisfy the interests and the special needs of each customer. Our Tour Guides are at your exclusive disposal and no other person will be added to your group